Types of Information Collected Through the Site. We may modify these Terms of Use from time to time. We will notify you of material changes to these Terms of Use by posting the amended terms on the Site at least thirty (30) days before the effective date of the changes. If you do not agree with the proposed changes, you should discontinue your use of the Service prior to the time the new Terms of Use take effect. If you continue using the Service after the new terms take effect, you will be bound by the modified Terms of Use. 

a.
Information You Directly and Voluntarily Provide to Us. If you are a visitor to the Site, we may collect information that you provide to us when you communicate with any of our departments such as customer service , or when you complete online forms or surveys provided on the Site. You may also choose to provide your email address to us if you would like to receive additional information about the Site and the products and services that the Company offers. If you want to become a registered user of the Site, access certain premium services offered through the Site or make a purchase through the Site, you will be required to provide certain information. This information will include your first and last name, mailing address, and email address. In addition, if you purchase any products through the Site, you will be asked to provide your payment account or credit card information, your eye glass prescription data and certain measurements regarding your eyes, vision, vision health, and needs for eyeglasses, and you may also elect to provide photographs if you use the Zenni Frame Fit™ service. 
b.
Information Automatically Collected Through the Site. We may automatically collect information about you when you use the Site. For example, if you access the Site through a computer, we will automatically collect information such as your browser type and version, computer and connection information, IP address and standard web log information. If you access the Site through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer. We may automatically collect information from you when you use the Site using “cookies” and other similar technologies, such as web beacons, to automatically collect information about you when you use the Site. Cookies are small amounts of data that are stored within your computer’s Internet browser and that are accessed and recorded by the websites that you visit so that they can recognize the same browser navigating online at a later time. Information that may be collected by cookies when you use the Site may include, without limitation: 

othe pages you visit within the Site;

othe date and time of your visit to the Site;

othe amount of time you spend using the Site;

othe Internet Protocol (IP) address used to connect your computer to the Internet; and/or oyour computer and connection information such as your browser type and version, operating system and platform. You can set your browser to reject cookies or to notify you when you are sent a cookie. However, if you disable cookies you may not be able to log in to the Site or to use certain features of the Site. To find out more about cookies, including how to see what cookies have been set on your device and how to manage and delete them,

 
c.
Information Collected by Third Parties through Third Party Links and Content. The Site may include links to other websites and other content from third party businesses. These third party businesses may use cookies, web beacons or other similar technology to collect information about you. The Company does not have access to or control over these third parties or the cookies, web beacons or other technology that these third parties may use. We are not responsible for the privacy practices of these third parties or the content on any third party website. You are encouraged to review the privacy policies of the different websites you visit and of the advertisers whose ads you may choose to click while on our Site (see section 3 below for additional information about Online Advertising). 
d.
Information Collected by Third Party Analytics Services. We may work with third party analytics services to help us understand how the Site is being used, such as tracking the frequency and duration of use of the Site. We may use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to collect information about your use of the Site. Google and these analytics services may use cookies to collect information about the content you view, what websites you visit immediately prior to and after visiting the Site, and your system information and geographic information. The information generated by these cookies about your use of the Site will be transmitted to and stored by the applicable analytics services. The information collected by these analytics services allows us to analyze your use of the Site. 
e.
Information You Share on Third Party Websites or through Social Media Services. The Site may include links to third party websites and social media services where you will be able to post comments, stories, reviews or other information. Your use of these third party websites and social media services may result in the collection or sharing of information about you by these third party websites and social media services. We encourage you to review the privacy policies and settings on the third party websites and social media services with which you interact to make sure you understand the information that may be collected, used, and shared by those third party websites and social media services. 
f.
Information You Share with Third Party Review Services. You may also provide information directly to third parties through the Site if you elect to use the third party review service that we offer through the Site, Reseller Ratings by Answers. You are not required to use the Reseller Ratings by Answers service, but you may elect to do so by opting in and providing your email address. A copy of the Reseller Ratings by Answers privacy policy is located at www.resellerratings.com/faqs#privacy.  When you are asked by Reseller Ratings by Answers to share your thoughts about one of our products, your review may be posted on the Site as well as on sites that share reviews with the shopping community such as Google and others.  
g.
Information You Post on the Site. If you post information on public areas of the Site that information may be collected and used by the Company, other users of the Site, and the public generally. We strongly recommend that you do not post any information through the Site that allows strangers to identify or locate you or that you otherwise do not want to share with the public. 
h.
Information You Provide to Payment Processors. All payments made through the Site are processed by our third party providers. All information collected by these third party providers for purposes of processing your payments is not available to us, unless you have otherwise provided this information to us in connection with your use of the Site.
i.
Information You Provide as Part of the “Refer a Friend” Program. You may provide us with the names and email addresses of your friends and contacts if you use our “Refer a Friend” program on the Site. We will only use the email address you provide for your friend or contact for the limited purpose of sending the applicable invitation, link or other communication to your friend or contact. 
j.
J.Information You Provide to Participate in Sweepstakes. From time to time, we may ask you to complete a survey and/or offer You the opportunity to participate in promotions and/or sweepstakes (collectively, “Promotions”) via the Site or through a third party platform. If you choose to participate in a Promotion, we will collect and store the information you provide in connection with your participation in the Promotion, including, but not limited to, your name, e-mail address, date of birth, and/or phone number. Such information shall be subject to this Privacy Policy unless otherwise stated in the official rules or guidelines of the Promotion or in another privacy policy governing the Promotion. Information we collect in connection with a Promotion will be used to administer the Promotion, such as by notifying winners and distributing prizes. As permitted by applicable law, your information may also be used by the Company or the Promotion sponsor for marketing purposes. Your entry into the Promotion may result in the addition of your information to our mailing list as well as to the mailing list of our promotional partners. Acceptance of a prize may require you (unless prohibited by law) to allow us to post publicly some of your information via the Site, such as on a winner's page. In some instances, a third-party advertiser or sponsor may operate or host a Promotion on or through our Site, and collect your information. In those cases, where we are not the sponsor or operator of the Promotion, we have no control over the information collected and, before participating, you should review the official rules as well as the advertiser's or the sponsor's privacy policy applicable to the Promotion. All of our Promotions are intended for people who are the age of majority in their respective state, province or country unless otherwise expressly stated.